That is the problem Professor Sean Wise addresses in his third and best book to date.  Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea  pitches. Some were good, most were bad, and in this book he shows you how to tell the difference.

This book provides:
- an entrepreneurial field guide for innovators
- tools to help you recognize great entrepreneurial
- an interactive framework to help Startup
entrepreneurs address key issues
- a multidimensional objective scorecard to assist in
the decision process
- lists of matters to consider before you invest your
time, energy and money

So before you: drop out, invest in, or quit your day job, to pursue an opportunity, first discover if your idea is HOT or NOT and learn how to get investors to back your pitch. In this quick, entertaining and engaging guide, Wise doles out indispensable knowledge for every entrepreneur, investor, and advisor.